Call to make an appointment
Hellesdon 01603 484 181
Eaton 01603 501 260
Call us today, your friendly local opticians. We guarantee a warm welcome & personal service when you have your eye exam.
Choose from a wide selection of eyewear, including glasses, sunglasses & contact lenses.
Opening Hours
Both Hellesdon and Eaton are open:

Monday to Friday: 9.00am to 5.00pm
Saturday: 9.00am to 12.00 noon

Eye Wear
From super Designer glasses to smart frames, we have a wide range of spectacles & sun glasses for you.
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Sight & Eye Tests
Eye tests are essential for good health & regular eye examinations make for better & clearer vision.
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Contact Lenses
Contacts give you freedom from wearing glasses, are ideal for sports & you don't have to worry about losing your glasses!
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Colorimetry
Helping people who experience visual stress & problems when processing written information. Call us for more info.
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About Coe Costa & Moore Opticians

The practice was founded in 1911 at 32 London Street in central Norwich by Edward Coe a photographer and his brother Neville an optician. In the intervening 100 years the practice relocated to St Andrews Hill in Norwich and ultimately moved to it’s current location at Cromer Road in 1995. The Eaton practice was opened in 1976. Since 1911 there have been three previous Partners, who all gave their names to the practice. Neville Coe, Ken Costa and Mike Moore. Although they are no longer a part of the practice the current owners, Melanie Chilvers (who is Ken Costa's daughter) and Gary Scarlett kept the name since it was well known in the city.

They also endeavour to work by the original principles of their predecessors in giving a personal service with highly trained staff and quality products in a friendly atmosphere. In the constantly changing world of the 21st century we can guarantee that whenever you visit you will always see familiar faces.

Our Hellesdon branch has a small selection of antique spectacles on display which were mostly originally dispensed by the company since 1911. Please click on the images below to view the full photos of some of the glasses.