Founded in Norwich in 1911, We have been caring for the people of Norfolk for over 100 years. Whether you are a long term friend or a new customer, we offer everyone the same high level of quality care that is intrinsic to our core values.

We stock a wide range of Designer frames from brands such as  D&G, Versace, Ralph Lauren, Prada, and Calvin Klein and Ray-Ban as well as a good range of stylish standard frames for you to choose from.

Most people can wear Contact Lenses. If you are tired of wearing glasses or just fancy a change, we can assess you for the suitability of contact lenses, recommend the best type, and help you with their fitting.